- more detail
Draft plans are presented as clearly as possible using text and graphics.
Suitable communication mediums are selected; this will often be a wall mounted exhibition, a printed brochure and a webpage equivalent.
Feedback mechanisms are established; this will often be asking for responses to specific questions and an opportunity for open ended responses.
A report is produced setting out the consultation results and the proposals are amended accordingly.
Feedback is provided to those consulted with on how their input has affected the amended scheme.
Top: NWA and Urbancanda for BBP Regeneration on behalf of English Partnerships;
Bottom: NWA for Halcrow on behalf of Peterborough City Council.
Printed consultation brochures on draft plans
Masterplan for Aylesham, Kent, UK, 2004; Draft development brief for an area around the railway station, Peterborough, UK, 2005.
Sample consultation brochure
Illustrating the key components of a 4 page A4 document with tear off questionnaire. 6 page A4 can also work well and provides more space for explaining the proposals.
Page 1 - what the consultation is about, why it is interesting, who is conducting it, how people can get involved, further information sources
Page 2 - draft plan details and main issues summarised
Page 3 - Questionnaire with tick box questions relating to main issues, space for open ended comment and collection of personal data for analysis purposes
Page 4 - Freepost address details.
- Invest in high quality graphic design and editing. Communicating proposals clearly and concisely is vital if people are to be able to engage effectively.
- Avoid too much text. Background details and technical material can be made available separately at events and on the internet.
- Avoid keys on maps. Bubbles with pointers are generally much easier to follow.
- Allow plenty of time for producing consultation materials; the process of producing them is likely to lead to design team members fine-tuning their ideas.
- Acrobat Pdf editing is a useful tool for allowing production team members to development consultation materials.
- The brochure is used as a focus for the consultation process and serves many functions simultaneously. Despite the cost of printing (preferably in colour) it can often be a cost effective solution.
- Savings can be made by using the same images and design elements for an exhibition, and by using the same software to analyse both the questionnaire and face to face interviews.
- Main costs: Brochure design; brochure printing; brochure distribution; questionnaire analysis; face to face interviews
for consultation on a draft neighbourhood plan
Consultation strategy meeting
Plan deemed ready to be consulted on by Steering Group / Neighbourhood Forum / local authority / developer. Agree concept of events and publicity methods.
Weeks 2 - 4
Events plan and brochure design produced by engagement team. Draft Plan fine tuned by design team.
Brochure printing, website construction
To all households, businesses, key stakeholders and media
Exhibition /open house /open days / workshop
Sample face to face interviews with a carefully selected sample of the public to test validity of self-completion questionnaire results.
Analyse feedback from questionnaires
Circulate revised plan
With explanation of how consultation has influenced it. Full report on consultation results made available for those interested.
Funded by the Building Community Consortium.